Volume 3 Issue 1

Page 1-6

Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets

Emeka Mba-Kalu - Sendstack, Lagos, Nigeria

Emmanuel Mogaji - Keele Business School, Keele University, UK

Abstract

This report provides a summary of the TRATSEDI webinar focused on "Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets." The webinar addressed the crucial need for efficient logistics in emerging economies, particularly the complexities of fragmented markets with limited infrastructure. Emeka Mba-Kalu, CEO of Sendstack, presented insights on these challenges, based on Sendstack's experiences in Nigeria. The discussion explored the difficulties businesses face, including diverse customer expectations, managing multiple delivery partners, and achieving scalability. The transformative power of technology in digitizing operations, enhancing visibility, and improving partner management was highlighted as essential for building robust and scalable logistics solutions. Sendstack's evolution from a Lagos-based delivery service to a SaaS platform provider illustrated the practical application of technology to overcome these obstacles and promote sustainable growth within fragmented logistics environments.

Keywords: Fragmented Markets; Logistics; Scalable; Resilient; Emerging Markets.

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CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk

© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Page 7-17

Detty December: Exploring the Economic, Cultural, and Policy Dimensions of Africa’s Festive Phenomenon

Seun Kolade - Sheffield Business School, Sheffield, UK

Ogochukwu Ugbom - Lagos State University, Lagos, Nigeria

Nnamdi Madichie - Bloomsbury Institute, London, UK

Emmanuel Mogaji - Keele Business School, Keele University, UK

Abstract

The Detty December webinar brought together experts in entrepreneurship, marketing, transportation, tourism, and policy development to explore the cultural, economic, and policy dimensions of this growing seasonal phenomenon in Africa, particularly in Nigeria and Ghana. Discussions highlighted how Detty December is shaping business opportunities, urban mobility, digital engagement, and economic growth. Key themes included Entrepreneurship & Business Opportunities, emphasizing how businesses can capitalize on tourism, hospitality, and digital marketing. Transport & Logistics Challenges addressed urban congestion and mobility solutions. Marketing, Branding & Commercialization explored how digital engagement and influencer marketing can globalize Detty December. Policy Implications & Urban Planning focused on government strategies to optimize infrastructure and tourism policies. This report summarizes key insights from the webinar, providing a foundation for further research, business strategies, and policy interventions to enhance Detty December as an economic and cultural opportunity.

Keywords: Detty December, Tourism and Urban Mobility, Entrepreneurship and Economic Opportunities, Marketing and Country Branding, Policy and Infrastructure Development.

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CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk

Page 18-23

Driving Inclusion: The Role of Ladies on Wheel in Transforming Nigeria’s Transport Sector

Abiola Nkechi Toluwani - Ladies on Wheel Association of Nigeria, Nigeria.

Emmanuel Mogaji - Keele Business School, Keele University, UK

Abstract

Women are increasingly becoming visible agents of change in Nigeria’s transport sector, taking on roles that challenge traditional gender norms and contributing to a more inclusive mobility landscape. This report draws insights from a webinar organized by the Transformative Transport Service Design Initiative (TRATSEDI), which featured the Ladies on Wheel Association of Nigeria—a pioneering platform led by female drivers advocating for equity, professionalism, and empowerment in transportation. The discussion explored how driving offers women financial independence, work-life balance, and the confidence to navigate male-dominated spaces. Through collective advocacy, safety campaigns, and strategic partnerships, Ladies on Wheel is not only supporting its members but also reshaping public perceptions of women behind the wheel. From e-hailing to logistics and public transport, female drivers are redefining service standards while expanding their business horizons. This report highlights their stories, challenges, and the broader societal impact of empowering women in the mobility ecosystem.

Keywords: Female Drivers, Transport Inclusion, Advocacy, Gender Equity, Nigeria, Urban Mobility, e-Hailing, Professional Driving, Community Empowerment, TRATSEDI.

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CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk

Page 24-46

Typology of Female Drivers in Nigeria’s Transport Ecosystem

Onyinyechi Chinenye Aghanwa - Efficient Freight Logistics, Lagos Nigeria.

Rasheed Olawale Azeez - Lagos State University, Nigeria.

Sudhanshu Bhatt - Mesos Business School, France, Sanjivani University, India.

Emmanuel Mogaji - Keele Business School, Keele University, UK

Ogochukwu Ugboma - Lagos State University, Nigeria.

Abstract

This paper develops a typology of female drivers in Nigeria, situating their participation within the broader transport ecosystem. Despite being essential users of transport, women remain marginalised as providers, particularly in the male-dominated driving profession. Drawing on engagements with the Female Drivers Association of Nigeria, Ladies on Wheels, NGOs, and academic debates within TRATSEDI, the study identifies eight categories of road-based drivers, ranging from informal danfo drivers to state-regulated BRT drivers and platform-based operators. The typology illustrates how ownership structures, regulatory regimes, customer interaction patterns, and gendered power relations shape women’s participation. By extending labour segmentation theory, informality studies, and transformative service research, the paper highlights both barriers and opportunities for inclusion. Policy directions are identified for unions, regulators, platforms, and corporate employers, offering pathways to strengthen gender equity in Nigeria’s transport workforce.

Policy Abstract: Women are essential users of Nigeria’s transport system but remain largely excluded as drivers. This paper develops a practical typology of female drivers across various modes of transportation, including buses, taxis, ride-hailing platforms, BRT, corporate fleets, tricycles, motorcycles, and haulage. Drawing on insights from female driver associations and NGOs, it highlights the barriers women face—from harassment in informal spaces to stereotyping in formal employment—and identifies where interventions are most urgent. The study outlines actionable pathways for unions, government, NGOs, and platforms to expand opportunities, improve safety, and shift gender norms, making transport employment more inclusive.

Keywords: Female drivers; Transport labour; Informality; Gender inclusion; Nigeria

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CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk