Volume 3 Issue 1
Page 1-6
Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets
Emeka Mba-Kalu - Sendstack, Lagos, Nigeria
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
This report provides a summary of the TRATSEDI webinar focused on "Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets." The webinar addressed the crucial need for efficient logistics in emerging economies, particularly the complexities of fragmented markets with limited infrastructure. Emeka Mba-Kalu, CEO of Sendstack, presented insights on these challenges, based on Sendstack's experiences in Nigeria. The discussion explored the difficulties businesses face, including diverse customer expectations, managing multiple delivery partners, and achieving scalability. The transformative power of technology in digitizing operations, enhancing visibility, and improving partner management was highlighted as essential for building robust and scalable logistics solutions. Sendstack's evolution from a Lagos-based delivery service to a SaaS platform provider illustrated the practical application of technology to overcome these obstacles and promote sustainable growth within fragmented logistics environments.
Keywords: Fragmented Markets; Logistics; Scalable; Resilient; Emerging Markets.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Page 7-17
Detty December: Exploring the Economic, Cultural, and Policy Dimensions of Africa’s Festive Phenomenon
Seun Kolade - Sheffield Business School, Sheffield, UK
Ogochukwu Ugbom - Lagos State University, Lagos, Nigeria
Nnamdi Madichie - Bloomsbury Institute, London, UK
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
The Detty December webinar brought together experts in entrepreneurship, marketing, transportation, tourism, and policy development to explore the cultural, economic, and policy dimensions of this growing seasonal phenomenon in Africa, particularly in Nigeria and Ghana. Discussions highlighted how Detty December is shaping business opportunities, urban mobility, digital engagement, and economic growth. Key themes included Entrepreneurship & Business Opportunities, emphasizing how businesses can capitalize on tourism, hospitality, and digital marketing. Transport & Logistics Challenges addressed urban congestion and mobility solutions. Marketing, Branding & Commercialization explored how digital engagement and influencer marketing can globalize Detty December. Policy Implications & Urban Planning focused on government strategies to optimize infrastructure and tourism policies. This report summarizes key insights from the webinar, providing a foundation for further research, business strategies, and policy interventions to enhance Detty December as an economic and cultural opportunity.
Keywords: Detty December, Tourism and Urban Mobility, Entrepreneurship and Economic Opportunities, Marketing and Country Branding, Policy and Infrastructure Development.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Page 18-23
Driving Inclusion: The Role of Ladies on Wheel in Transforming Nigeria’s Transport Sector
Abiola Nkechi Toluwani - Ladies on Wheel Association of Nigeria, Nigeria.
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
Women are increasingly becoming visible agents of change in Nigeria’s transport sector, taking on roles that challenge traditional gender norms and contributing to a more inclusive mobility landscape. This report draws insights from a webinar organized by the Transformative Transport Service Design Initiative (TRATSEDI), which featured the Ladies on Wheel Association of Nigeria—a pioneering platform led by female drivers advocating for equity, professionalism, and empowerment in transportation. The discussion explored how driving offers women financial independence, work-life balance, and the confidence to navigate male-dominated spaces. Through collective advocacy, safety campaigns, and strategic partnerships, Ladies on Wheel is not only supporting its members but also reshaping public perceptions of women behind the wheel. From e-hailing to logistics and public transport, female drivers are redefining service standards while expanding their business horizons. This report highlights their stories, challenges, and the broader societal impact of empowering women in the mobility ecosystem.
Keywords: Female Drivers, Transport Inclusion, Advocacy, Gender Equity, Nigeria, Urban Mobility, e-Hailing, Professional Driving, Community Empowerment, TRATSEDI.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Page 24-46
Typology of Female Drivers in Nigeria’s Transport Ecosystem
Onyinyechi Chinenye Aghanwa - Efficient Freight Logistics, Lagos Nigeria.
Rasheed Olawale Azeez - Lagos State University, Nigeria.
Sudhanshu Bhatt - Mesos Business School, France, Sanjivani University, India.
Emmanuel Mogaji - Keele Business School, Keele University, UK
Ogochukwu Ugboma - Lagos State University, Nigeria.
Abstract
This paper develops a typology of female drivers in Nigeria, situating their participation within the broader transport ecosystem. Despite being essential users of transport, women remain marginalised as providers, particularly in the male-dominated driving profession. Drawing on engagements with the Female Drivers Association of Nigeria, Ladies on Wheels, NGOs, and academic debates within TRATSEDI, the study identifies eight categories of road-based drivers, ranging from informal danfo drivers to state-regulated BRT drivers and platform-based operators. The typology illustrates how ownership structures, regulatory regimes, customer interaction patterns, and gendered power relations shape women’s participation. By extending labour segmentation theory, informality studies, and transformative service research, the paper highlights both barriers and opportunities for inclusion. Policy directions are identified for unions, regulators, platforms, and corporate employers, offering pathways to strengthen gender equity in Nigeria’s transport workforce.
Policy Abstract: Women are essential users of Nigeria’s transport system but remain largely excluded as drivers. This paper develops a practical typology of female drivers across various modes of transportation, including buses, taxis, ride-hailing platforms, BRT, corporate fleets, tricycles, motorcycles, and haulage. Drawing on insights from female driver associations and NGOs, it highlights the barriers women face—from harassment in informal spaces to stereotyping in formal employment—and identifies where interventions are most urgent. The study outlines actionable pathways for unions, government, NGOs, and platforms to expand opportunities, improve safety, and shift gender norms, making transport employment more inclusive.
Keywords: Female drivers; Transport labour; Informality; Gender inclusion; Nigeria
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Page 47-54
Beyond the Trucks: Rethinking Transport Transformation in Nigeria’s Road Economy
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
The Dangote Group’s announcement of 10,000 new trucks to expand its logistics fleet captured attention across Africa for its scale and ambition. Beyond the headlines of industrial growth and job creation, this move highlights deeper questions about Nigeria’s dependence on road transport, the sustainability of its logistics systems, and the social implications of rapid expansion without matching infrastructure. This commentary situates the development within Nigeria’s wider socio-economic and infrastructural realities. It argues that while such investments have transformative potential for employment and trade, sustainable progress will depend on how they intersect with road maintenance, environmental responsibility, and driver empowerment. True transformation in Nigeria’s transport sector must extend beyond movement of goods to improvement of lives.
Keywords: Dangote, Truck Transport, Transport Transformation, Urban Mobility, industrial growth, infrastructural realities.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Page 55-59
When Regulation Undermines Transformative Transport Services: Rethinking Institutional Scaffolding in the Wake of Avanti’s Empty Manchester–London Train
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
This commentary examines the recent decision by the UK Office of Rail and Road (ORR) to require Avanti West Coast’s 07:00 Manchester–London service to operate without passengers as a designated “firebreak path.” While framed as an operational intervention to improve timetable resilience on the West Coast Main Line, the decision has sparked widespread public confusion, political criticism and concerns about fairness, particularly among Northern commuters. The incident reveals how regulatory actions, even in mature and highly structured transport ecosystems, can undermine user well-being when communication is opaque and the social implications of operational decisions are not adequately considered. The analysis highlights how information vulnerability, diminished trust and perceived inequity can emerge in regulated contexts when passengers are excluded from the decision-making narrative. The commentary concludes by offering practical recommendations for regulators and operators, emphasising the need for transparency, empowerment, participatory planning, co-creation and relational approaches to governance that place public understanding and well-being at the centre of transport regulation.
Keywords: Transformative Transport Services; Transport Regulation; Service Ecosystems; Public Trust and Mobility; Passenger Well-Being and Vulnerability.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Page 60-68
Regulation, Operational Fragility, and Passenger Well-Being: Reassessing the Regulator–Provider–Customer Triad through the IndiGo Disruption
Sudhanshu Bhatt - XLRI Xavier School of Management, Jamshedpur, India; Sanjivani University, Maharashtra, India; MESOS Business School,
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
This commentary examines the large-scale disruption of IndiGo’s operations in December 2025, during which more than a thousand flights were cancelled across India following the enforcement of updated Flight Duty Time Limitation (FDTL) regulations. While the Directorate General of Civil Aviation (DGCA) introduced the rules to enhance long-term safety and reduce pilot fatigue, their implementation exposed structural vulnerabilities in IndiGo’s operational model and led to widespread passenger confusion, distress and frustration. Using the triadic model of regulators, service providers and consumers, this article argues that the disruption exemplifies how transformative outcomes are undermined when regulatory intent, organizational preparedness and consumer experience are not aligned. The analysis highlights the emergence of information vulnerability, diminished trust and perceived inequity when communication is opaque or reactive. Recommendations are offered for advancing a relational model of regulation that foregrounds transparency, co-creation, operational resilience and user well-being.
Keywords: IndiGo; Transport Regulation; Service Ecosystems; Operational Fragility; Passenger Well-Being; Regulator–Provider–Customer Triad.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.