Volume 3 Issue 1
Page 1-6
Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets
Emeka Mba-Kalu - Sendstack, Lagos, Nigeria
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
This report provides a summary of the TRATSEDI webinar focused on "Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets." The webinar addressed the crucial need for efficient logistics in emerging economies, particularly the complexities of fragmented markets with limited infrastructure. Emeka Mba-Kalu, CEO of Sendstack, presented insights on these challenges, based on Sendstack's experiences in Nigeria. The discussion explored the difficulties businesses face, including diverse customer expectations, managing multiple delivery partners, and achieving scalability. The transformative power of technology in digitizing operations, enhancing visibility, and improving partner management was highlighted as essential for building robust and scalable logistics solutions. Sendstack's evolution from a Lagos-based delivery service to a SaaS platform provider illustrated the practical application of technology to overcome these obstacles and promote sustainable growth within fragmented logistics environments.
Keywords: Fragmented Markets; Logistics; Scalable; Resilient; Emerging Markets.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Page 7-17
Detty December: Exploring the Economic, Cultural, and Policy Dimensions of Africa’s Festive Phenomenon
Seun Kolade - Sheffield Business School, Sheffield, UK
Ogochukwu Ugbom - Lagos State University, Lagos, Nigeria
Nnamdi Madichie - Bloomsbury Institute, London, UK
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
The Detty December webinar brought together experts in entrepreneurship, marketing, transportation, tourism, and policy development to explore the cultural, economic, and policy dimensions of this growing seasonal phenomenon in Africa, particularly in Nigeria and Ghana. Discussions highlighted how Detty December is shaping business opportunities, urban mobility, digital engagement, and economic growth. Key themes included Entrepreneurship & Business Opportunities, emphasizing how businesses can capitalize on tourism, hospitality, and digital marketing. Transport & Logistics Challenges addressed urban congestion and mobility solutions. Marketing, Branding & Commercialization explored how digital engagement and influencer marketing can globalize Detty December. Policy Implications & Urban Planning focused on government strategies to optimize infrastructure and tourism policies. This report summarizes key insights from the webinar, providing a foundation for further research, business strategies, and policy interventions to enhance Detty December as an economic and cultural opportunity.
Keywords: Detty December, Tourism and Urban Mobility, Entrepreneurship and Economic Opportunities, Marketing and Country Branding, Policy and Infrastructure Development.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Page 18-23
Driving Inclusion: The Role of Ladies on Wheel in Transforming Nigeria’s Transport Sector
Abiola Nkechi Toluwani - Ladies on Wheel Association of Nigeria, Nigeria.
Emmanuel Mogaji - Keele Business School, Keele University, UK
Abstract
Women are increasingly becoming visible agents of change in Nigeria’s transport sector, taking on roles that challenge traditional gender norms and contributing to a more inclusive mobility landscape. This report draws insights from a webinar organized by the Transformative Transport Service Design Initiative (TRATSEDI), which featured the Ladies on Wheel Association of Nigeria—a pioneering platform led by female drivers advocating for equity, professionalism, and empowerment in transportation. The discussion explored how driving offers women financial independence, work-life balance, and the confidence to navigate male-dominated spaces. Through collective advocacy, safety campaigns, and strategic partnerships, Ladies on Wheel is not only supporting its members but also reshaping public perceptions of women behind the wheel. From e-hailing to logistics and public transport, female drivers are redefining service standards while expanding their business horizons. This report highlights their stories, challenges, and the broader societal impact of empowering women in the mobility ecosystem.
Keywords: Female Drivers, Transport Inclusion, Advocacy, Gender Equity, Nigeria, Urban Mobility, e-Hailing, Professional Driving, Community Empowerment, TRATSEDI.
CORRESPONDENCE TO Emmanuel Mogaji e.mogaji@keele.ac.uk
© 2025 The Author(s). Published by Transformative Transport Services Design Initiative (TRATSEDI). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited